Fresh.dev Ltd – Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Fresh.dev Ltd (“Fresh.dev”, “we”, “us” or “our”), a company registered in the United Kingdom, collects, uses, discloses and protects your personal data when you:

  • Visit and interact with our website at fresh.dev (the “Site”),
  • Use our products, services, tools, and applications (collectively, the “Services”), and
  • Communicate with us.

We are committed to protecting your privacy and complying with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect information about you from several sources:

a) Information You Provide Directly

When you interact with us, we may collect:

  • Contact Information: name, email address, postal address, phone number.
  • Account Information: username, password, profile details.
  • Payment Information: billing address and payment details via third-party payment processors.
  • Messages and Communications: any content you send in support requests, feedback, or inquiries.
  • User Content: files or content you upload in the course of using the Services.

b) Automatically Collected Information

We and our service providers may collect:

  • Device & Technical Data: IP address, device identifiers, browser type and settings.
  • Usage Data: how you interact with our Services (pages viewed, features used).
  • Cookies & Tracking: cookies and similar technologies to personalise and improve your experience.

c) Third-Party Sources

We may receive information from third parties when you link external accounts or authenticate via services like Google, GitHub or similar providers.

2. How We Use Your Information

We use your personal data for purposes including:

  • Providing and operating our Services, maintaining your account, and performing our contractual obligations.
  • Improving our Services, analytics and product development.
  • Communicating with you about your account, service updates, support, and marketing (where permitted).
  • Security and fraud prevention, ensuring the safety of our users and systems.
  • Legal compliance, responding to lawful requests and enforcing our terms.

Legal bases for processing (where applicable under UK GDPR):

  • Performance of a contract
  • Legitimate interests
  • Compliance with legal obligations
  • Consent (where obtained)

3. Sharing Your Information

We may share your personal data with:

  • Service Providers: third parties that provide IT, hosting, customer support, analytics, and payment services.
  • Professional Advisors: lawyers, accountants, auditors.
  • Legal and Regulatory Authorities: to comply with lawful obligations or respond to valid legal process.
  • Business Transfers: in connection with a merger, acquisition or asset sale.
  • Your Consent: other third parties where you have expressly permitted sharing.

We do not sell your personal data to third parties.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Enable core functionality of the Services.
  • Analyse usage and trends.
  • Provide tailored content and advertising.

You can control cookie preferences via your browser settings or opt-out mechanisms where available.

5. International Data Transfers

If we transfer your personal data outside the UK (e.g., to service providers in other jurisdictions), we will ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs) recognised under UK law, or
  • Transfers to countries with an adequacy decision from the UK Government.

6. Data Security and Retention

We implement reasonable technical and organisational measures to protect your data. However, no system is completely secure.

We retain your personal data for as long as necessary to:

  • Provide the Services,
  • Comply with legal obligations,
  • Resolve disputes, and
  • Enforce our agreements.

7. Your Rights

Under UK GDPR and UK/data protection law, you may have the right to:

  • Access your personal data,
  • Correct inaccurate information,
  • Delete your personal data (“right to be forgotten”) in certain circumstances,
  • Restrict or Object to processing,
  • Data Portability,
  • Withdraw Consent where processing is based on consent,
  • Complain to the UK’s Information Commissioner’s Office (ICO) if you believe we have mishandled your data.

To exercise your rights, please contact us using the details below.

8. Children’s Privacy

Our Services are not directed at children under 16, and we do not knowingly collect personal data from children.

9. Changes to This Policy

We may update this Privacy Policy occasionally. The updated version will be posted on this page with a revised “Last Updated” date. Where required by law, we will notify you of material changes.

10. Contact Us

If you have questions, requests or concerns about this Privacy Policy or your personal data, please contact:

Email: privacy@fresh.dev
Address: Fresh.dev Ltd, 20 Wenlock Road, London, England, N1 7GU, United Kingdom